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Who are we?

Renne nordinary

Our Story ...


nordinary arose from a young mother's love and tenderness for her daughter and her admiration of Scandinavian countries.


First an idea was born, then a desire, then a plan that day after day took shape.

Like every mom, Estelle, the creator of nordinary, tries to offer beautiful, high-quality and, above all, unique children's clothing.

One day, a friend offered Estelle some wonderful gifts made in Scandinavia.

This was a revelation as she discovered the elegant simplicity and originality of the products as well as their amazing quality.


Step by step, she discovered and decoded the colourful, happy universe created by Scandinavians for children and their absolute belief in sustainable development.

All of their brands seemed to do their best to respect the environment and feature organic cottons. Nordinary thus will do the same and promote the use of environmentally responsible materials to protect children from harmful dyes, pesticides and other allergens.

Estelle works closely with suppliers who can guarantee Oekotex-certified products, a guarantee of safety, quality and future for all.


Today, nordinary is a delightful online store where you will find Scandinavian-made clothing, shoes and accessories for newborns to children up to 6 years of age.

Our collection is full of colour, different fabrics and cuts, and chic, fun and comfortable designs allowing children the opportunity to express themselves at a tender age.

Here nothing is boring, pretentious or too stylish.


Our clothing will accompany your child through all aspects of his day, whether it be playing games, horsing around, or dreaming!